They are driven by requests from other teams to setup dashboards, do analysis and extend the tracking.
🧘♂️ In that situation a call for self-service BI is a natural response. Why not shift the requests to the people who have them initially?
I was a huge fan of this approach for a long time and even believed that we need just more SQL trainings across the company. And voila a decentralized, self-served data culture will arise.
Now I know it’s not that simple.
🍵 My hypothesis: For most of the people (90%) it’s not part of their job to analyse data. They are great in doing sales, create corporate identities, manage influencers, figuring out user needs.
For these people the step to analyze data like we do is huuuge.
I can do some ok looking designs using Canva but they still look crappy in comparison with real designer’s work.
The good news is: there are 10-20% we can educate towards good analysts. And the best thing: they are domain experts, who will work with data and will most likely come up with analysis that helps their team to move forward.
But what should we do with the 90% that will be left behind by a 100% self-service BI approach?