🕺 Exotic tracking edge case from the 90s (but 2x times in two weeks)

A project where the CMS could not handle unknown “?” url parameters and threw a 404 with UTM-Parameters. Gnrr.. 🥺

Here comes the good old “#” into action. 

Did a GTM setup that read the hashbang parameters and wrote them as source, medium and campaign parameters into the Google Analytics tag.