Analytics is cool!

1 > Analytics is cool! Optimizing product and marketing with data very very cool!

2 > Implementing tracking, talking with devs, making development resources available for tracking implementation – meh… don’t like it.

The sad story is: You only get 1 with a lot of 2. It’s like getting better in anything – exercise, exercise, exercise. There is no way around.

When it comes to analytics – you have to invest in development resources. And trust me – it’s not done with a focus sprint.