With the new Strong Customer Authentication (SCA) guidelines you can be sure to have it in all journeys
And you have it in your analytics referrer data – massive
π¬ SCA requires business in the EU to activate 3D secure check for all credit card transactions
π€΅π»ββοΈ The banks love to have very individual websites where they ask for the 3D secure check
π¦ Now you have plenty new bank urls in your referrer data – screwing up your marketing attribution in Google Analytics
π I just added 20 (yes, 20) new bank domains to a clients referral exclusion list – itβs so much fun to do it one by one
π§ Make sure to check your referral list on a weekly base for new bank urls and add them to the referral exclusion list. After 6-8 weeks you should be good.
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#analytics#googleanalytics#referrer