With the new Strong Customer Authentication (SCA) guidelines you can be sure to have it in all journeys
And you have it in your analytics referrer data – massive
🐬 SCA requires business in the EU to activate 3D secure check for all credit card transactions
🤵🏻♂️ The banks love to have very individual websites where they ask for the 3D secure check
🦖 Now you have plenty new bank urls in your referrer data – screwing up your marketing attribution in Google Analytics
🍄 I just added 20 (yes, 20) new bank domains to a clients referral exclusion list – it’s so much fun to do it one by one
🧇 Make sure to check your referral list on a weekly base for new bank urls and add them to the referral exclusion list. After 6-8 weeks you should be good.
I post my analytics & data thoughts every morning. Don’t miss the good ones and just follow me. I promise I always follow back.