What does Oribi do different:
🤖 – Automatic click tracking – Not new (Heap is doing this for ages) but still a huge difference. Always sends creepy feelings for hard core digital analysts. But often product and marketing are struggling to get a minor event tracked (due to missing dev resources).
🤓 – Insights generator – Yes, GA has this for sometime. But it is still a hidden feature and it does not seem to get a lot of attention. How useful the Oribi insights are over time? – don’t know. Insights is a tough business over time.
🧑🏻🚀 – Easy funnel segmentations – without even knowing what this is about. Funnel insights give you easy tips what kind of segments are over performing and what are under performer in your funnels.
Interesting to see the pricing of Oribi as well. They start with a steep level (500 USD/month), which can make sense to get the people how are hardly looking for a solution.
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