Google Analytics Alternatives #2 – Plausible Analytics

Who would have guessed that privacy-aware analytics tools would get so much attention.

I came across Plausible Analytics in the indie maker scene where it (I guess) emerged. And I watched it with a lot of curiosity. And I have to admit I wrongly labelled it for me as a tool for bloggers, that donโ€™t really work with data and just want to see some metrics. But that is wrong:

๐Ÿบ – Privacy by design – you still track, but you respect the user level of data and only track anonymous sessions. This tells you enough to optimise campaigns, but does not create extensive user profiles.

๐Ÿ•น – A simple and reduced set of reports – 90% of all GA users use 20% of the reports and are confused by the rest. A reduced version of analytics build for their needs make 100% sense

๐Ÿ‡ช๐Ÿ‡บ – EU-based service – Plausible is build by Marko Saric and Uku Taht and is hosted on EU-servers. No issues with Privacy Shield and GDPR

๐Ÿช – Get rid of the cookie banners – If you only use Plausible it is very likely that you can get rid of the annoying banners (check finally with your great data lawyers).

I post my analytics & data thoughts every morning. Donโ€™t miss the good ones and just follow me. I promise I always follow back.