Who would have guessed that privacy-aware analytics tools would get so much attention.
I came across Plausible Analytics in the indie maker scene where it (I guess) emerged. And I watched it with a lot of curiosity. And I have to admit I wrongly labelled it for me as a tool for bloggers, that don’t really work with data and just want to see some metrics. But that is wrong:
🍺 – Privacy by design – you still track, but you respect the user level of data and only track anonymous sessions. This tells you enough to optimise campaigns, but does not create extensive user profiles.
🕹 – A simple and reduced set of reports – 90% of all GA users use 20% of the reports and are confused by the rest. A reduced version of analytics build for their needs make 100% sense
🇪🇺 – EU-based service – Plausible is build by Marko Saric and Uku Taht and is hosted on EU-servers. No issues with Privacy Shield and GDPR
🍪 – Get rid of the cookie banners – If you only use Plausible it is very likely that you can get rid of the annoying banners (check finally with your great data lawyers).
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