🍪Cookie Consent, but still not compliant OR
🍪Cookie Consent, but not tracking after consent
No, this is not a post how annoying consent banners are.
This is a short list of things that can be missed after adding a cookie consent:
🙀 You forget to fire the initial master tags of analytics and marketing tags after a user gives consent (so all initial url parameters get lost)
🎃 You forget to check if there are any hard-coded tags on your website ignoring the well-crafted cookie consent setup in GTM
👹 You forget the other ones with access to GTM that every new tag needs the cookie consent exception.
Using a regular cookie consent scan can help to identify any issue with consent early on.
I post my analytics & data thoughts every morning. Don’t miss the good ones and just follow me. I promise I always follow back.