😮 No one will write Facebook in the utm_source parameter with a capital “F”
😑 I will migrate the trigger I quickly added in GTM using CSS-classes into a proper dataLayer event
😵 No one will ever remove the e-commerce transaction tracking event from the confirmation page because it is so obvious that it is the most important tracking event
🥳 If I give someone access to add filters for a view, they will ask me before adding them, because I told them about the worst case
😴 Management will of course remember that users are just “users recognised by a cookie id” and not real users
🤑 Marketing will remember not to use utm-parameters for internal banners
What are are your lies you like to tell yourself?