Some lies we love to tell ourselves as digital analysts

๐Ÿ˜ฎ No one will write Facebook in the utm_source parameter with a capital โ€œFโ€

๐Ÿ˜‘ I will migrate the trigger I quickly added in GTM using CSS-classes into a proper dataLayer event

๐Ÿ˜ต No one will ever remove the e-commerce transaction tracking event from the confirmation page because it is so obvious that it is the most important tracking event

๐Ÿฅณ If I give someone access to add filters for a view, they will ask me before adding them, because I told them about the worst case

๐Ÿ˜ด Management will of course remember that users are just โ€œusers recognised by a cookie idโ€ and not real users

๐Ÿค‘ Marketing will remember not to use utm-parameters for internal banners

What are are your lies you like to tell yourself?