Honestly, we need to talk about how cool life is without thinking about data. All these thoughts:
Annoying these questions, aren‘t they?
Here‘s my take:
Feel free to get rid of data and analytics!
Let me tell you why.
Everything you work on only makes sense if you do it with enough purpose and focus. You can‘t just:
Without focus and commitment, none of these work. And the same is for data.
And it‘s ok if you don‘t have the focus right now. You can only focus on some things in a team or company.
If you have to focus on analytics at the moment, do one thing that frees up your mind:
Remove the tracking from your website or apps!
But we lose all the data we can later analyze?
Be true to yourself; you won‘t analyze it.
But don‘t I need it to compare performance over time?
You should only compare data from well-thought and implemented setups.
So free your website and your mind up and remove the tracking.
But when should we start to have tracking and analytics numbers again?
No surprise: when you can focus on it.
What does that mean?
When this is in place, you can start adding some tracking again. But do it iteratively. Only track what you want to use to improve something.
And ps. Don‘t believe the data hype. If you are not ready yet, it‘s ok not to do it. You do better than 1000 other companies who have analytics data because you should have it.