A collection of 2 post

So, your data doesn‘t spark joy - stop tracking it!

Sorry for the Marie Kondo reference, but I am still grinning, imagining myself holding a Google Analytics report in my hands, looking at it, and muttering - No, I don‘t feel joy...

The dawn of server-side tracking

Client-side tracking is getting more difficult, with browsers like Safari, Firefox and Brave and with a rising use of ad-blockers. Server-side tracking is not difficult to add and gives you an additional layer of data when the client one is missing.