Event sourcing 🦸🏻♂️
All definitions I saw define the tasks of analytics engineering as:
- Data extraction
- Data transformation
- And sometimes data activation
In most of my projects data is generated by some kind of tracking. Either on the frontend (websites, apps) or the backend (api based tracking) – in best cases both.
It’s often the most essential data source and due to tracking prevention and cookie consent it has become a real technical challenge.
So for me Data Sourcing belongs to Analytics Engineering. And I will try to extend this thought this week a bit more.