🀭 We forget one thing when we talk about Analytics Engineering!

Event sourcing πŸ¦ΈπŸ»β€β™‚οΈ

All definitions I saw define the tasks of analytics engineering as:

  • Data extraction
  • Data transformation
  • And sometimes data activation

In most of my projects data is generated by some kind of tracking. Either on the frontend (websites, apps) or the backend (api based tracking) – in best cases both.

It’s often the most essential data source and due to tracking prevention and cookie consent it has become a real technical challenge.

So for me Data Sourcing belongs to Analytics Engineering. And I will try to extend this thought this week a bit more.