New upcoming course
Data Freelancer Course
We are working on a new course for Data Freelancers to cover:
* how you position yourself
* how to handle freelancing
I’m Timo — thinking and writing about product analytics, event data author & metric trees
Deep dives on Product Analytics, Event data, Metric Trees and operational nerdiness.
Support me and subscribe to my newsletter
Products
My latest book
The Analytics Implementation Workbook
The book that tells you everything you need to know about Analytics Implementations
Analytics and data always look great from
New Content Series
Test 20+ BI & Analytics tools in 2025
When you thought that there would be no movement in the BI & Analytics space because the existing tools have
Posts
How to refactor your tracking design?
Imagine the not-so-unlikely situation of starting a new job as an analyst, where behavioral data analysis (aka marketing & product
European Analytics
No worries. This will not become any kind of polarized post. But if you want to go and pick your
The business questions scale, but your analytics setup doesn't
When implementing data analytics, there's this tricky inflection point that often catches everyone by surprise. It's
Metric Trees for Digital Analysts
Content in digital analytics tends to be pretty predictable. Juliana pointed this out a while ago - most content in
Measuring Product Evolution Through Core Features - Miro Analytics Setup
Imagine spending months meticulously tracking every feature of your product, collecting data on every user interaction, only to realize you&
Measure your product strategy - a new learning for analytics setups
An interesting discovery
I decided to take on an interesting challenge: creating one tracking plan every day for a week,
Measuring AI productivity features - Analytics setup for Loom
Imagine spending months perfecting your product's analytics, meticulously tracking every user action, only to have AI features completely