New upcoming course
Data Freelancer Course
We are working on a new course for Data Freelancers to cover:
* how you position yourself
* how to handle freelancing
I’m Timo — thinking and writing about product analytics, event data author & metric trees
Deep dives on Product Analytics, Event data, Metric Trees and operational nerdiness.
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The Analytics Implementation Workbook
The book that tells you everything you need to know about Analytics Implementations
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New Content Series
Test 20+ BI & Analytics tools in 2025
When you thought that there would be no movement in the BI & Analytics space because the existing tools have
Posts
European Analytics
No worries. This will not become any kind of polarized post. But if you want to go and pick your
The business questions scale, but your analytics setup doesn't
When implementing data analytics, there's this tricky inflection point that often catches everyone by surprise. It's
Metric Trees for Digital Analysts
Content in digital analytics tends to be pretty predictable. Juliana pointed this out a while ago - most content in
Measuring Product Evolution Through Core Features - Miro Analytics Setup
Imagine spending months meticulously tracking every feature of your product, collecting data on every user interaction, only to realize you&
Measure your product strategy - a new learning for analytics setups
An interesting discovery
I decided to take on an interesting challenge: creating one tracking plan every day for a week,
Measuring AI productivity features - Analytics setup for Loom
Imagine spending months perfecting your product's analytics, meticulously tracking every user action, only to have AI features completely
Designing Analytics for Creative Tools: Finding Clarity in Complex User Journeys - Canva Tracking Plan
Creating analytics for creative tools like Canva seems like a paradox at first. How do you measure success in a