Timo Dechau
Use event data to scale products and businesses. Product Analytics Wizard. Hands-on content creator.
Use event data to scale products and businesses. Product Analytics Wizard. Hands-on content creator.
It all started about a year ago. I was recording a video with the awesome Juliana Jackson about e-commerce analytics setups. At some point, we got into discussing user journeys in e-commerce. Juliana made this fascinating observation: in e-commerce analytics setups, we usually only look at the last user journey—the final buying conversion—and we optimize everything for that.
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