Vibe Analytics: When Everyone Becomes an Analyst (And Analysts Become Everything Else)
1. Introduction: The Vibe Shift
So, vibe coding is a thing. I won't spend this post arguing why
The Double Three-Layer Framework for Tracking Setups
It all started on a drizzly Tuesday, somewhere between the flat-pack sofas and the cafeteria (vegan) meatballs.
You just landed
The dark side of growth metrics
This will help you to understand why your CFO doesn’t like your growth rate.
Metrics by themselves aren'
Product Analytics in a feature factory
There were some heated discussions in the product world some months ago when two product realities clashed significantly.
On the
How to refactor your tracking design?
Imagine the not-so-unlikely situation of starting a new job as an analyst, where behavioral data analysis (aka marketing & product
European Analytics
No worries. This will not become any kind of polarized post. But if you want to go and pick your
The business questions scale, but your analytics setup doesn't
When implementing data analytics, there's this tricky inflection point that often catches everyone by surprise. It's