New upcoming course
Data Freelancer Course
We are working on a new course for Data Freelancers to cover:
* how you position yourself
* how to handle freelancing
I’m Timo — thinking and writing about product analytics, event data author & metric trees
Deep dives on Product Analytics, Event data, Metric Trees and operational nerdiness.
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The Analytics Implementation Workbook
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New Content Series
Test 20+ BI & Analytics tools in 2025
When you thought that there would be no movement in the BI & Analytics space because the existing tools have
Posts
Product Analytics in a feature factory
There were some heated discussions in the product world some months ago when two product realities clashed significantly.
On the
How to refactor your tracking design?
Imagine the not-so-unlikely situation of starting a new job as an analyst, where behavioral data analysis (aka marketing & product
European Analytics
No worries. This will not become any kind of polarized post. But if you want to go and pick your
The business questions scale, but your analytics setup doesn't
When implementing data analytics, there's this tricky inflection point that often catches everyone by surprise. It's
Metric Trees for Digital Analysts
Content in digital analytics tends to be pretty predictable. Juliana pointed this out a while ago - most content in
Measuring Product Evolution Through Core Features - Miro Analytics Setup
Imagine spending months meticulously tracking every feature of your product, collecting data on every user interaction, only to realize you&
Measure your product strategy - a new learning for analytics setups
An interesting discovery
I decided to take on an interesting challenge: creating one tracking plan every day for a week,