Let’s take a break here
Maybe you are here because so far data has not delivered what you were hoping to get. Or you heard these stories about data-driven build products like AirBnB, Uber or Booking.com and wonder if you can achieve something similar.
Data can absolutely help build better product and customer experiences. I saw and implemented these setups, but it takes the right approaches to get there. We always talk about tools, processes, and people. In my experience, process and people are the essential ingredients. This is where I focus my work.
What I do
If you like to get started I have free resources in my Substackand my YouTube channel.
When you want to take the next step to make data work for better product development, check out the Better Products with Data Program - it starts at 45 USD a month.
Your company wants to make the data more operational? Book me for a company workshop to build the first metric tree or to improve your event data tracking setup.
You just want to get a data setup that delivers results for your business. Hire me for a fractional position to get your setup off the ground.
How I work
I believe in Metrics-driven analytics - Understand the mechanics of your products and customer journeys to make better decisions about where to invest time and resources.
When you work with me my first job is to understand how your product and customer experience work. I will spend enough time to interview you about this until I am sure that I get how your product creates customer value.
Make data operational
Second I build the foundation that enables you to make data operational. Foundation for me is a well defined metric system (aka metrics tree) that explains and visualizes your products mechanics. Based on that I define a foundational event schema, that I will use to collect the right data to calculate the metrics.
Finally I bring the metrics to life and show you how you can operate with them. This includes planning new features and review them after launch.
Event data focussed
We need to have the right kind of data to understand product usage. Classic BI data needs dimensions to understand what happened and in which order. However, this is essential for analyzing product and customer experiences.
Therefore, I work with event data. Either collected and sent directly into event analytics tools like Amplitude, Mixpanel, or Posthog. Or collected and modeled in the data warehouse (a new way we are really convinced about) and then made accessible in products like Netspring, Mitzu, or Amplitude.
Why learn from me
I am one of the leading experts in the event data and product analytics space. I am the author of the Event Data Workbook and have created essential content about product analytics with data warehouse data. I have created over 50 event data designs and metrics systems for multiple industries and business models.
My initial data agency Deepskydata was recognized as leading data consultancy in the Bla Bla map of Data and AI.
Testimonials
“Whether you are starting from scratch or working with a 5 year-old tracking system, the course will guide you through a solid framework to approach your tracking design. I feel confident applying these principles in future companies or scenarios to create a business-oriented design with enough flexibility for product analytics.”
See the report“Deepskydata, Timo's data consultancy is listed as relevant data consultancy in the 2023 Machine Learning, AI, Data Landscape report by Firstmark - Early stage venture capital”