Hey! I’m Timo

I write about data quality, data trust and analytics & tracking setups.

Latest Stories

Youtube video monitoring & analytics by crawling the video detail page

I would like to have the basic video metrics - views, likes, dislikes, comments on a daily base. Additionally, channel metrics like subscribers. Then some context data like title, tags.

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Do EU companies now have to stop using Google Analytics?

When it happened, it went surprisingly silent. On 16.07.2020, the Court of Justice of the EU (CJEU) announced that the Privacy Shield agreement is cc with EU law and due that not active anymore.

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Why do I work with analytics data?

Let’s be honest, data and particular analytics data does not have a good reputation in public at the moment.

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Google Analytics vs. Adobe Analytics - a benchmark starting point and guide for people who switch

Can you compare the two oldest and well established Analytics suites? Yes, I think you can compare them.

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The end of marketing attribution for iOS? - not now, but maybe later

Oh, what a year for mobile ad and attribution vendors. First the global lockdown with reduced ad budgets and then Apple’s WWDC.

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