About this site

I never imagined having a personal website focused on my writing. Over the years, I made several attempts at blogging but couldn't find an approach that felt right. Three years ago, I started posting on Substack – just occasionally at first, and I wasn't particularly satisfied with the content I was creating.

But this time was different. I kept writing, experimenting with different topics and styles. Eventually, I found my voice. And fortunately, others connected with it too.

My writing has become a way to dive deep into niche topics and thoroughly explore approaches to challenges that I rarely have time to investigate during practical projects. It allows me to expand on the themes I encounter in my day-to-day work, examining them from fresh angles and conducting thought experiments on potential improvements.

On this website, you'll find content primarily focused on product analytics, event data, event data modeling, and metrics. I hope you find these explorations valuable. Please feel free to reach out with any questions, suggestions, or thoughts you'd like to share.

This website is an independent publication launched in January 2025 by Timo Dechau. Some content is imported from my initial Substack, which I closed down in January 2025. If you subscribe today, you'll get full access to the website as well as email newsletters about new content when it's available. Your subscription makes this site possible, and allows this website to continue to exist. Thank you!