2025 Posts
✦ November
Pragmatic Orthodoxy - Data Signals #1 - 03.11.25
Hello,
welcome to a new bi-weekly format of this newsletter. I am thinking about it a while already, how I
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2025 Posts
✦ October
dbt blues
When dbt Labs announced their merger with Fivetran, the data community had feelings. A lot of them. The dbt fear
2025 Posts
✦ September
The End of Digital Analytics
as we know it.
When Amplitude announced their new chief evangelist some days ago, most people saw a standard hire
2025 Posts
✦ June
Vibe Analytics: When Everyone Becomes an Analyst (And Analysts Become Everything Else)
1. Introduction: The Vibe Shift
So, vibe coding is a thing. I won't spend this post arguing why
2025 Posts
✦ May
The Double Three-Layer Framework for Tracking Setups
It all started on a drizzly Tuesday, somewhere between the flat-pack sofas and the cafeteria (vegan) meatballs.
You just landed
2025 Posts
✦ April
The dark side of growth metrics
This will help you to understand why your CFO doesn’t like your growth rate.
Metrics by themselves aren'
2025 Posts
✦ April
Product Analytics in a feature factory
There were some heated discussions in the product world some months ago when two product realities clashed significantly.
On the
2025 Posts
✦ April
How to refactor your tracking design?
Imagine the not-so-unlikely situation of starting a new job as an analyst, where behavioral data analysis (aka marketing & product
2025 Posts
✦ March
European Analytics
No worries. This will not become any kind of polarized post. But if you want to go and pick your
2025 Posts
✦ March
The business questions scale, but your analytics setup doesn't
When implementing data analytics, there's this tricky inflection point that often catches everyone by surprise. It's
2025 Posts
✦ February
Metric Trees for Digital Analysts
Content in digital analytics tends to be pretty predictable. Juliana pointed this out a while ago - most content in
2025 Posts
✦ February
Measuring Product Evolution Through Core Features - Miro Analytics Setup
Imagine spending months meticulously tracking every feature of your product, collecting data on every user interaction, only to realize you&
2025 Posts
✦ February
Measure your product strategy - a new learning for analytics setups
An interesting discovery
I decided to take on an interesting challenge: creating one tracking plan every day for a week,
2025 Posts
✦ February
Measuring AI productivity features - Analytics setup for Loom
Imagine spending months perfecting your product's analytics, meticulously tracking every user action, only to have AI features completely
2025 Posts
✦ February
Designing Analytics for Creative Tools: Finding Clarity in Complex User Journeys - Canva Tracking Plan
Creating analytics for creative tools like Canva seems like a paradox at first. How do you measure success in a
2025 Posts
✦ January
Combining your Product Strategy with your Analytics Implementation - Tracking Plan for Asana
Analytics can feel deceptively simple when you start with a product like Asana. Track some tasks, measure completion rates, count