Build a tracking plan around one core feature - Inbox Zero in Superhuman

In this content series - season 1, I create a tracking plan for a typical start-up tool every day for four weeks (I take a break on the weekend), so 20 in total. This is the second one: Superhuman. Here is the season overview:

Imagine spending months meticulously tracking every click, scroll, and interaction in your product, only to realize you've missed the one metric that truly matters. This is exactly what happens when teams build tracking plans without anchoring them to their product's core promise. For Superhuman, that promise is the Zero Inbox - yet many analytics implementations would treat this as just another feature rather than the foundation of the entire user experience.

In this post, we'll explore how to build a tracking plan that puts your product's core promise at the center, using Superhuman's Zero Inbox as our guide. Whether you're a product manager, analytics engineer, or growth professional, you'll learn how to move beyond surface-level metrics to create a tracking plan that truly measures product success.

From Product Promise to Event Design: Why Zero Inbox Shapes Superhuman's Tracking Strategy

Understanding Zero Inbox as More Than a Feature

When building a tracking plan for Superhuman, the first instinct might be to track every click, every folder interaction, and every email processed. But this misses the fundamental promise that makes Superhuman different from traditional email clients.