European Analytics

No worries. This will not become any kind of polarized post. But if you want to go and pick your analytics and any kind of data software providers not from the US and you really want to go for European options, here is a collection of option but also a good reminder what would be missing.

Obviously, if you've followed all the Google Analytics alternative discussions, where your data is saved definitely has an impact. The data storage is already something today you need to take into account. Now we can add another dimension: the somewhat unsecure future of how our relationship will develop between the US and Europe. I don't know if you can add tariffs on software-as-a-service products, but maybe you can 🤔 😁.

This list is just off the top of my head. So if you know other tools that would fit in here, please let me know. I'm setting up a directory of European data and analytics solutions, so just let me know and I will add it (link at the bottom of the post).

Now,what qualifies as a European analytics and data solution? This makes it already a little bit harder because there will definitely be edge cases. The first decision I made is to include UK-based companies. Yes, the UK left the EU, but for me, they're still part of Europe, and in our hearts they still kind of belong to the EU, even when technically they don't anymore. But if you're optimizing for data storage within the EU, you have to take this into account since if the data center is in London, it's not in the EU anymore.

Let's start the list.