Google Analytics vs. Adobe Analytics - a benchmark starting point and guide for people who switch
Can you compare the two oldest and well established Analytics suites? Yes, I think you can compare them.
24 July
14 July
The end of marketing attribution for iOS? - not now, but maybe later
Oh, what a year for mobile ad and attribution vendors. First the global lockdown with reduced ad budgets and then Apple’s WWDC.
07 July
Why I skipped the Hey Free trial and why it made me think about my email setup
Yes, I confess, I jump on the hey train of these never-ending tweets, posts, and whatever. But I have such a small audience that I don't contribute to the hype.
02 July
“Who can see my data day” - Every 2nd of the month
There are plenty of “Days for X”. It looks like someone invents one every day. So I create one today myself - The “Who can see my data” Day.
25 June
The dawn of server-side tracking
Client-side tracking is getting more difficult, with browsers like Safari, Firefox and Brave and with a rising use of ad-blockers. Server-side tracking is not difficult to add and gives you an additional layer of data when the client one is missing.