New upcoming course
Strategic Analytics Course
We are working on a new course that will cover:
* How your company makes money, and where analysts have the
I’m Timo — thinking and writing about product analytics, event data author & metric trees
Deep dives on Product Analytics, Event data, Metric Trees and operational nerdiness.
Support me and subscribe to my newsletter
Products
New upcoming course
Data Freelancer Course
We are working on a new course for Data Freelancers to cover:
* how you position yourself
* how to handle freelancing
My latest book
The Analytics Implementation Workbook
The book that tells you everything you need to know about Analytics Implementations
Analytics and data always look great from
Posts
Vibe Analytics: When Everyone Becomes an Analyst (And Analysts Become Everything Else)
1. Introduction: The Vibe Shift
So, vibe coding is a thing. I won't spend this post arguing why
The Double Three-Layer Framework for Tracking Setups
It all started on a drizzly Tuesday, somewhere between the flat-pack sofas and the cafeteria (vegan) meatballs.
You just landed
The dark side of growth metrics
This will help you to understand why your CFO doesn’t like your growth rate.
Metrics by themselves aren'
Product Analytics in a feature factory
There were some heated discussions in the product world some months ago when two product realities clashed significantly.
On the
How to refactor your tracking design?
Imagine the not-so-unlikely situation of starting a new job as an analyst, where behavioral data analysis (aka marketing & product
European Analytics
No worries. This will not become any kind of polarized post. But if you want to go and pick your
The business questions scale, but your analytics setup doesn't
When implementing data analytics, there's this tricky inflection point that often catches everyone by surprise. It's