The Analytics Implementation Workbook
The book that tells you everything you need to know about Analytics Implementations
Analytics and data always look great from the outside. Companies present at big conferences about the huge competitive advantages they have gained because of their data and analytics setup.
So, why is this not working for us? Why is the data we track not fully trustworthy, and no one has a proper idea of how we use it to make faster and better decisions?
In this book, I explain why collecting and tracking event data is complicated and getting insights from the data is even harder. And what you can do to make it easier and faster to use data for better decisions.
Design a great Tracking Plan in just one Week
Insufficient data or too many events are design problems, not implementation problems. Tracking 20 core events will give you the correct data.
What You'll Learn
Why do we need to track event data, and why it fails so often?
Data helps us to build better products and services. But it is not easy to get it right.
Track the right amount of events
Most setups with issues have a design issue and this design often includes too many but still not the essential events.
Learn how to find the right product events
Learn how to use cases (jobs to be done) and analyze feature performance, user journeys, and value moments with the right events.
Learn how to track granular interactions
Interaction events are not important enough for an investor's report, but they are still essential for UX and product decisions.
How to implement tracking
Everyone server-side? Yes, and no. I cover all the different scenarios.
How to monitor your event data
Implementations are not perfect and you need to monitor them to make sure they are working as expected.
Inside the Workbook
Take a look at sample pages from the workbook to see the practical frameworks and exercises inside.
Get the Analytics Implementation Workbook
✓ 528 pages of practical insights
✓ 20 years of event data experience distilled
✓ PDF format with lifetime access
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What Analytics Professionals Say
"Whether you are starting from scratch or working with a 5-year-old tracking system, the course will guide you through a solid framework to approach your tracking design."
Obed E.
Data Engineer at Vimeo
"Just wanted to let you know I finally got to reading your Event Data Workbook. It's AMAZING. Truly the best (possibly ultimate?) guide to tracking events from scratch."
Miguel Curiel
Head of Product Analytics at My Bundle
"Timo ran two event storming and metric tree workshops with NEUGELB to look at our existing tracking structure and give ideas what we could do better. I really enjoyed how he looked at it from a product perspective, showcasing how understanding the product or the feature would actually define the metric and tracking approach. What made the real difference for me was that product managers were part of the workshops, giving us a shared language to speak about metrics and tracking."
Eva Schreier
Head of Data & Analytics at Neugelb GmbH
Who This Book Is For
Whether you're just starting or scaling your analytics practice, this workbook provides frameworks for every role.
Product Analyst
You need the right product events to support your product team with feature and user performance data.
Marketing Analyst
You want to ensure the core customer journey events are tracked with the right customer context.
Product Engineer
Usually they just drop the tracking requirements on your desk. But you want to really understand the benefit and right shape of data to improve the product.
Product Manager
Maybe you don't have a product analyst but you want to know if your users get to the value moments you want them to get to.
Chief Executive Officer
You are sick of hearing about the tracking issues, wrong or missing data and just need to the right book to forward to your team.
Chief Technology Officer
You can't really understand what is so challenging about implementing single lines of code and you want to make it a proper engineering topic.