Using Causal Inference for Measuring Marketing Impact: How BBC Studios Utilises Geo Holdouts and…
Visit LinkThis article discusses how BBC Studios utilizes geo holdouts and causal inference techniques like Propensity Score Analysis (PSA) to accurately measure the marketing impact of their campaigns. It provides a detailed overview of the methodologies and challenges involved in conducting rigorous lift tests to establish causality.
More in Analyst Skill Stack
What Are Vanity Metrics and How to Stop Using Them - John Cutler | Amplitude
Learn about vanity metrics - what they are, how to identify them, and how to replace them with more meaningful KPIs that drive business impact. Understand the difference between vanity metrics and actionable metrics, and get tips for choosing the right metrics to track.
Measurement / Metrics Foundations
Overview of key performance indicator (KPI) fundamentals, including definitions of leading vs. lagging, input vs. output, and actionable vs. vanity metrics. Discusses best practices for creating a consistent metric taxonomy and documentation.
Comparing Adobe Analytics, Google Analytics, and Piwik Pro by Emotional State During Usage
This article explores the emotional experiences of users during the usage of three popular analytics platforms - Adobe Analytics, Google Analytics, and Piwik Pro. By examining the author's emotional state while using these tools, the article provides a unique perspective on the user experience and decision-making process when selecting an analytics solution.