Product Analytics & Growth Intelligence Library
Your reference for product analytics and growth intelligence. Videos, links, and resources organized by topic.
My Free Workshops
37 min Workshop: From Product Analytics to Growth Intelligence
Live workshop recording covering the evolution from basic product analytics to comprehensive growth intelligence.
Watch RecordingComing Soon
Get notified when I announce the next workshop on analytics and growth intelligence.
Featured
1h 14m Metrics - Why Are They So Hard to Pick and How to Make Them Work
The fundamental challenge of choosing metrics that actually drive decisions.
17 min Cohort Reporting - Why Your Spreadsheet Shows Wrong Conversion Rates
The most common mistake in conversion rate calculations and how to fix it.
17 min What is Mixpanel?
Comprehensive introduction to Mixpanel for product and marketing teams. From event tracking to retention analysis.
52 min Server Side Tracking vs Tagging - Or Are They Just the Same?
Clearing up the confusion between server-side tracking and tag management.
1h 2m How to Model Google Analytics 4 Data with Activity Schema
From GA4 interface to BigQuery data modeling. Build scalable activity schemas step by step.
39 min Why I Think Event Data Model is the Easiest to Get Started
A lean and scalable approach to data modeling using events as the foundation.
Browse by Topic
Minimal Product Analytics
The philosophy of doing more with less data
4 itemsTracking Plans
How to design and document your tracking strategy
6 itemsTracking Setups
Implementation patterns for analytics tools
4 itemsMetrics
Choosing and defining the right measurements
6 itemsData Models
Structuring your data for analysis
6 itemsWorkshops
Live workshop recordings on analytics and growth intelligence
1 itemBusiness Understanding
Business models, unit economics, and strategic thinking
40 itemsTechnology Foundations
Technical infrastructure and implementation patterns
18 itemsAnalyst Skill Stack
Core skills and frameworks for analysts
14 itemsTag Management
GTM, Tealium, and tag management systems
25 itemsServer-Side Tracking
Server-side tagging and tracking implementations
7 itemsEvent Taxonomy
Tracking plans, naming conventions, and event architecture
11 itemsUnit Economics
CAC, LTV, and unit-level business metrics
8 itemsBusiness Models
SaaS, marketplaces, and business model patterns
13 items