Structuring your data for analysis
How your event schema design directly impacts what questions you can answer.
From GA4 interface to BigQuery data modeling. Build scalable activity schemas step by step.
A lean and scalable approach to data modeling using events as the foundation.
Bridging the gap between how you think about your business and how you model your data.
The foundational thinking behind event-driven data modeling.
Advanced SQL techniques for transforming event, customer, and session data.
