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Video Data Models
How to Model Google Analytics 4 Data with Activity Schema
From GA4 interface to BigQuery data modeling. Build scalable activity schemas step by step.
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29 min Video
The Impact of Event Design on Analysis Quality
How your event schema design directly impacts what questions you can answer.
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39 min Video
Why I Think Event Data Model is the Easiest to Get Started
A lean and scalable approach to data modeling using events as the foundation.
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34 min Video
Mental Model, Meet Data Model
Bridging the gap between how you think about your business and how you model your data.
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