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Journey Start! An Event Is Worth a Thousand Words

The foundational thinking behind event-driven data modeling.

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The Impact of Event Design on Analysis Quality 29 min
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The Impact of Event Design on Analysis Quality

How your event schema design directly impacts what questions you can answer.

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How to Model Google Analytics 4 Data with Activity Schema 1h 2m
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How to Model Google Analytics 4 Data with Activity Schema

From GA4 interface to BigQuery data modeling. Build scalable activity schemas step by step.

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Why I Think Event Data Model is the Easiest to Get Started 39 min
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Why I Think Event Data Model is the Easiest to Get Started

A lean and scalable approach to data modeling using events as the foundation.

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