Server-side tagging and tracking implementations
This thought-provoking piece questions the default narrative that SST solves everything. Simo Ahava highlights issues with user agency, hidden data flows, and consent complexity in server-side setups. A must-read for teams focused on ethical data collection.
Matthew Hooson introduces the UPDATE framework: Understand, Plan, Declutter, Action, Transfer, Evaluate. Each stage details risks, deliverables, and stakeholder sign-offs, helping teams run smooth, cost-effective migrations to server-side GTM.
This canonical post covers everything from GTM Clients and endpoints to data validation and custom domain setup. Simo Ahava walks through how GTM Server works under the hood, providing developers with the context and tooling to implement it confidently.
Tessa Pinkerton provides a balanced overview of server-side tracking, covering benefits like ad-block resilience and faster loading, along with honest drawbacks such as added costs and maintenance. A solid orientation for digital marketers and analytics newcomers.
This beginner-friendly post compares traditional browser-based tags to server-side proxies, using real-life diagrams and examples. It shows how server-side setups help recover lost cookie data in privacy-focused environments like Safari. A five-minute primer to get up to speed quickly.
Digital Power unpacks misconceptions about SST and GDPR. It explains how server-side setups still require user consent but help reduce data risk through techniques like filtering and pseudonymization. Great for legal, marketing, and analytics teams aligning tracking with privacy obligations.
This comprehensive guide explains the why and how of server-side tracking, including architecture options like proxy vs. cloud-edge, GTM Server basics, and phased rollout strategies. It's ideal for teams moving beyond browser-based analytics and looking to improve data quality and privacy compliance.