Everything You Need to Know About Server-Side Tracking
Visit LinkTessa Pinkerton provides a balanced overview of server-side tracking, covering benefits like ad-block resilience and faster loading, along with honest drawbacks such as added costs and maintenance. A solid orientation for digital marketers and analytics newcomers.
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Agency, Transparency, and Control: Unsolved Problems With Server-Side Tagging
This thought-provoking piece questions the default narrative that SST solves everything. Simo Ahava highlights issues with user agency, hidden data flows, and consent complexity in server-side setups. A must-read for teams focused on ethical data collection.
A Six-Step Framework to Server-Side GTM Migrations
Matthew Hooson introduces the UPDATE framework: Understand, Plan, Declutter, Action, Transfer, Evaluate. Each stage details risks, deliverables, and stakeholder sign-offs, helping teams run smooth, cost-effective migrations to server-side GTM.
Server-Side Tagging in Google Tag Manager
This canonical post covers everything from GTM Clients and endpoints to data validation and custom domain setup. Simo Ahava walks through how GTM Server works under the hood, providing developers with the context and tooling to implement it confidently.