The Impact of Server-Side Tracking on Privacy — Debunking Myths
Visit LinkDigital Power unpacks misconceptions about SST and GDPR. It explains how server-side setups still require user consent but help reduce data risk through techniques like filtering and pseudonymization. Great for legal, marketing, and analytics teams aligning tracking with privacy obligations.
More in Server-Side Tracking
Agency, Transparency, and Control: Unsolved Problems With Server-Side Tagging
This thought-provoking piece questions the default narrative that SST solves everything. Simo Ahava highlights issues with user agency, hidden data flows, and consent complexity in server-side setups. A must-read for teams focused on ethical data collection.
A Six-Step Framework to Server-Side GTM Migrations
Matthew Hooson introduces the UPDATE framework: Understand, Plan, Declutter, Action, Transfer, Evaluate. Each stage details risks, deliverables, and stakeholder sign-offs, helping teams run smooth, cost-effective migrations to server-side GTM.
Server-Side Tagging in Google Tag Manager
This canonical post covers everything from GTM Clients and endpoints to data validation and custom domain setup. Simo Ahava walks through how GTM Server works under the hood, providing developers with the context and tooling to implement it confidently.