← Back to Metrics 
25 min 
1h 15m 
47 min
Video Metrics
Metrics - Why Are They So Hard to Pick and How to Make Them Work
The fundamental challenge of choosing metrics that actually drive decisions.
More in Metrics
25 min Video
The Power of Metric Trees
How to structure metrics hierarchically for better decision making and team alignment.
youtube.com
1h 15m Video
Build a Metrics Driver Tree for E-commerce with GA4 Data in Doubleloop
Practical walkthrough of building a metrics driver tree for e-commerce.
youtube.com
47 min Video
A Different Take on Ecommerce Metric Trees
Challenging conventional wisdom on how to structure e-commerce metrics.
youtube.com