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Video Metrics
The Power of Metric Trees
How to structure metrics hierarchically for better decision making and team alignment.
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1h 14m Video
Metrics - Why Are They So Hard to Pick and How to Make Them Work
The fundamental challenge of choosing metrics that actually drive decisions.
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1h 15m Video
Build a Metrics Driver Tree for E-commerce with GA4 Data in Doubleloop
Practical walkthrough of building a metrics driver tree for e-commerce.
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47 min Video
A Different Take on Ecommerce Metric Trees
Challenging conventional wisdom on how to structure e-commerce metrics.
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