SaaS metrics for fundraising
Visit LinkThis article provides an in-depth overview of the key SaaS metrics that founders need to understand when preparing for fundraising. It covers critical areas like revenue recognition, unit economics, customer lifetime value, and growth metrics - all essential for showcasing the health and potential of a SaaS business to investors.
More in Business Understanding
TMB 5/52: Powerful Ideas > Perfect Measures
This article argues that powerful ideas, even if imperfectly measured, are more useful for business decision-making than perfect measures for less impactful ideas. It discusses the importance of focusing on high-leverage metrics and acknowledging the limitations of data, rather than getting overly bogged down in pursuit of perfect measurement.
TBM 8/52: The Data-Informed Product Cycle
This article discusses the data-informed product cycle, which involves translating high-level strategy into models, testing hypotheses, and iterating based on data. It covers key topics like freemium, free trials, usage-based pricing, activation metrics, and product-qualified leads (PQLs).
North Star Framework Template & Activity Library
Establishing the core foundations for a successful go-to-market strategy, including defining the ideal customer profile, target market segments, and aligning the product's value proposition with the right sales and distribution channels.