Understanding Business Context
Visit LinkUnderstanding the business context behind data is essential for analytics professionals to deliver impactful insights. By exploring the interconnected factors shaping the organization's operations and objectives, analysts can uncover meaningful patterns and make informed recommendations that drive strategic decision-making. This holistic approach empowers product, marketing, and revenue teams to optimize their strategies and achieve tangible business results.
More in Business Understanding
TMB 5/52: Powerful Ideas > Perfect Measures
This article argues that powerful ideas, even if imperfectly measured, are more useful for business decision-making than perfect measures for less impactful ideas. It discusses the importance of focusing on high-leverage metrics and acknowledging the limitations of data, rather than getting overly bogged down in pursuit of perfect measurement.
TBM 8/52: The Data-Informed Product Cycle
This article discusses the data-informed product cycle, which involves translating high-level strategy into models, testing hypotheses, and iterating based on data. It covers key topics like freemium, free trials, usage-based pricing, activation metrics, and product-qualified leads (PQLs).
North Star Framework Template & Activity Library
Establishing the core foundations for a successful go-to-market strategy, including defining the ideal customer profile, target market segments, and aligning the product's value proposition with the right sales and distribution channels.