The Data Layer
Visit LinkSimo Ahava explains how a structured JavaScript data layer bridges developers and marketers, carries business data for all tags, and why governance is critical when multiple stakeholders are involved—foundational reading for scalable TMS architecture.
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How to Set Up Google Tag Manager Server-Side Tagging (Cloud Run)
Julius Fedorovicius explains setup, custom domain config, and client/tag mapping—providing a hands-on starting point for teams moving to server-side tagging for performance and privacy.
Google Tag Manager Video Tracking Guide: Beyond YouTube
Shows how to configure built-in triggers for YouTube and custom solutions for other players, sending play, pause, and progress events to GA—great for sites reliant on video content.
Ultimate Guide to Setting Up Enhanced Ecommerce Tracking
Silver Ringvee details the exact dataLayer structure for products, impressions, and transactions, plus GTM tag/trigger setup—offering a full production-ready ecommerce tracking blueprint.