The Future of Tag Management
Visit LinkJim Gordon reflects on tag-management evolution and predicts governance, QA, and tag-bloat control as the next big challenges—offering war stories and practical tips to keep large implementations sane.
More in Tag Management
How to Set Up Google Tag Manager Server-Side Tagging (Cloud Run)
Julius Fedorovicius explains setup, custom domain config, and client/tag mapping—providing a hands-on starting point for teams moving to server-side tagging for performance and privacy.
Google Tag Manager Video Tracking Guide: Beyond YouTube
Shows how to configure built-in triggers for YouTube and custom solutions for other players, sending play, pause, and progress events to GA—great for sites reliant on video content.
Ultimate Guide to Setting Up Enhanced Ecommerce Tracking
Silver Ringvee details the exact dataLayer structure for products, impressions, and transactions, plus GTM tag/trigger setup—offering a full production-ready ecommerce tracking blueprint.