How Apple's Intelligent Tracking Protection is Changing Marketing Analytics
Visit LinkThis article explores how Apple's Intelligent Tracking Protection (ITP) and other privacy regulations like GDPR and CCPA impact data collection and tracking for marketing analytics. It covers best practices for ensuring data compliance, obtaining user consent, and adapting tracking methods to a more privacy-focused environment.
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Piwik Pro’s World of Privacy Modes
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From Google Analytics to Piwik Pro? A Real Client Case, Part 1
Techniques and best practices for implementing client-side data tracking on web and mobile applications, including SDKs, virtual URLs, element selectors, event throttling, and handling browser quirks like ad-blockers and ITP/ETP.
Server-Side Tag Management: Satan or Saviour?
This article provides an introduction to server-side tracking, highlighting the potential benefits and drawbacks of this approach compared to traditional client-side tracking. It covers the technical aspects of server-side data collection, including latency, schema, and cost trade-offs, as well as the implications for data privacy and compliance.