Measuring Marketing Effectiveness in a Cookie-Less World
Visit LinkThis article discusses the technical approaches and considerations for resolving user identities across devices and touchpoints, including anonymous-to-user joins, deterministic vs. probabilistic linking, and managing identity hierarchies and conflict resolution logic. It covers the role of customer data platforms (CDPs) in stitching customer profiles and how to ensure data quality, privacy, and compliance in these identity-matching processes.
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Piwik Pro’s World of Privacy Modes
An overview of the various privacy modes and consent management features in Piwik Pro, a popular web analytics platform. Covers techniques for enabling session-only tracking and ensuring compliance with GDPR and CCPA regulations.
From Google Analytics to Piwik Pro? A Real Client Case, Part 1
Techniques and best practices for implementing client-side data tracking on web and mobile applications, including SDKs, virtual URLs, element selectors, event throttling, and handling browser quirks like ad-blockers and ITP/ETP.
Server-Side Tag Management: Satan or Saviour?
This article provides an introduction to server-side tracking, highlighting the potential benefits and drawbacks of this approach compared to traditional client-side tracking. It covers the technical aspects of server-side data collection, including latency, schema, and cost trade-offs, as well as the implications for data privacy and compliance.