Four Questions Every Marketplace Startup Should Be Able to Answer
Visit LinkFormer Airbnb PM Jonathan Golden outlines a clear framework to evaluate marketplace viability. By mapping products by transaction size and frequency, he shows how to predict and improve unit economics through incentives and pricing. Excellent reference for marketplace builders.
More in Unit Economics
The Slow Death of Neobank 1.0
William Morales examines the broken economics behind neobanks: high CAC, minimal revenue per user, and long payback periods. He uses napkin math to show why subscriptions or lending products are essential to survival. A hard-hitting read for fintech operators and analysts.
Death to DTC? Enabling the Future of Cross-Channel Commerce
Rick Zullo and Chelsea Zhang analyze why early DTC brands struggled to scale profitably. They discuss issues like inflated CAC, ad tracking limits, and high return rates—and how these led to omnichannel pivots. A detailed breakdown for operators and investors focused on margin-driven growth.
Demystifying Unit Economics: A Deep Dive into Using UE as an Effective Tool
Mina Mutafchieva explains how unit economics can serve as a diagnostic tool rather than just a reporting metric. She shows how to analyze customer cohorts, align spend with ROI, and avoid common pitfalls like cost-cutting without insight. Packed with real-world boardroom questions and frameworks.