Hey, I am Timo! Great to meet you.
I am the founder of Deepskydata and usually spend my days thinking about better growth data setups.
These thoughts eventually end up in products, playbooks, workshops, blogs and videos. If I don't do this, I enjoy my time with my family in the beautiful surroundings of North Jutland in Denmark.
Hey, I am Timo! Great to meet you.
I am the founder of Deepskydata and usually spend my days thinking about better growth data setups.
These thoughts eventually end up in products, playbooks, workshops, blogs and videos. If I don't do this, I enjoy my time with my family in the beautiful surroundings of North Jutland in Denmark.
My Work
Deepskydata
The growth intelligence add-on for Product Analytics and CDP setups
Analytics Implementation Workbook
My book about the essentials you need to know to create impactful analytics setups
Growth Measurement Lab
My collection of playbooks and short courses
Fix My Tracking
Together with Barbara we help you to send the correct data to your ad platforms
Growth Intelligence YouTube
My YouTube channel with deep dives on product analytics and growth intelligence
Latest Posts
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Design-driven Analytics
The symptoms aren't the problem When I talk to people about their data challenges, we usually get to the pain points pretty quickly. "We have a real issue with data quality. It's just not good enough, and we're not making progress." Then there's the trust problem. "People don't trust our data." Sometimes this comes right after they've fixed the quality issues - which makes it even more frustrating. You fix the thing, and people still don't believe in it. And then you get to literacy. "I thin
Basic analytics skills in the dawn of agentic whatever
On my YouTube channel, the video "How I would start as a Data Consultant - if I could press Restart" is the most watched video with over 7,000 views (which is a lot for my channel). I have published it in October 2022. So 3 years ago. It does not mention AI in any way, because it did not matter then. But it does now. Time for an update. Even when it is a bit more meta than the first one. A lot of people trying to predict how AI will change data work. Will analysts disappear? Will data engineers
Pragmatic Orthodoxy - Data Signals #1 - 03.11.25
Hello, welcome to a new bi-weekly format of this newsletter. I am thinking about it a while already, how I can share interesting content I come across. It shouldn't be just a next, here is a list of great articles I read, type of post. These are great, but there are already plenty of them. So, I developed this signal format. The basic idea is that I highlight interesting ideas and thoughts I come across when reading a post. Then spend some time with an AI model to riff and brainstorm over thes
dbt blues
When dbt Labs announced their merger with Fivetran, the data community had feelings. A lot of them. The dbt fear index—Oliver from Lightdash's brilliant term for the spike in repository forks—told the story better than any LinkedIn post could. 🚨 The dbt Fear Index just spiked 🚨 The number of of dbt forks are going crazy on rumors of a Fivetran acquisition and the timing couldn't be more wild with Coalesce right around the corner. In… | Oliver Laslett | 59 comments🚨 The dbt Fear Index jus
The End of Digital Analytics
as we know it. When Amplitude announced their new chief evangelist some days ago, most people saw a standard hire - congratulations comments galore. I saw something different: a clear signal that digital analytics as we know it is fundamentally over. This wasn't just any hire. They brought in someone who embodied everything that Google Analytics 4 represented—the old marketing analytics world that digital analytics had been built around for two decades. It's like watching a species evolve in r
Vibe Analytics: When Everyone Becomes an Analyst (And Analysts Become Everything Else)
1. Introduction: The Vibe Shift So, vibe coding is a thing. I won't spend this post arguing why vibe coding is a thing, because that's not really the purpose here. To be honest, the whole thing is in a weird space right now. On one hand, you see the super enthusiastic people posting about how they built a million-dollar app over a weekend. Definitely not true. But on the other hand, you see very experienced developers pointing out how this whole thing cannot really work. And then in the middle,
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Properties
Events
Workshop: Build Your 2026 Growth Intelligence Roadmap
10/12/2025, 21.00
Blog post published
09/12/2025, 06.18
LinkedIn post published
28/11/2025, 07.30
YouTube Video published
21/11/2025, 20.09
Workshop: From Product Analytics to Growth Intelligence
19/11/2025, 19.00
Properties
Events
Workshop: Build Your 2026 Growth Intelligence Roadmap
10/12/2025, 21.00
Blog post published
09/12/2025, 06.18
LinkedIn post published
28/11/2025, 07.30
YouTube Video published
21/11/2025, 20.09
Workshop: From Product Analytics to Growth Intelligence
19/11/2025, 19.00