Hey, I am Timo! Great to meet you.
I am the founder of Deepskydata and usually spend my days thinking about better growth data setups.
These thoughts eventually end up in products, playbooks, workshops, blogs and videos. If I don't do this, I enjoy my time with my family in the beautiful surroundings of North Jutland in Denmark.
Hey, I am Timo! Great to meet you.
I am the founder of Deepskydata and usually spend my days thinking about better growth data setups.
These thoughts eventually end up in products, playbooks, workshops, blogs and videos. If I don't do this, I enjoy my time with my family in the beautiful surroundings of North Jutland in Denmark.
Highlights
Free workshops on analytics implementation, event data modeling, and growth measurement. Sign up for the newsletter to get notified about upcoming sessions.
Watch past workshopsProduct Analytics & Growth Intelligence Advisory
I help data teams turn good analysis into insights leadership actually acts on. 2-3 month engagements focused on Product Analytics & Growth Intelligence.
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Analytics Implementation Workbook
The essentials you need to know to create impactful analytics setups.
Latest
Basesignal #3 - Tracking Plan and Metrics - Week 2
Data Model Layers and Jobs
I had a hard time getting into data modeling. When I started building my first models for e-commerce use cases, I kept asking the same question: how do we actually do this? What's a good structure? Unfortunately, the people I worked with didn't have a clue either. We had some classic education - we knew what a relational model was, we understood normal forms - but it always felt like these concepts were too primitive. They helped to some degree, but what I was missing was the big picture. So I
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Properties
Events
Blog post published
19/01/2026, 12.25
YouTube Video published
16/01/2026, 22.42
LinkedIn post published
13/01/2026, 07.30
Properties
Events
Blog post published
19/01/2026, 12.25
YouTube Video published
16/01/2026, 22.42
LinkedIn post published
13/01/2026, 07.30